Choosing the right color palette for your new brand is one of the most important decisions in your visual identity journey. Colors evoke emotions, influence perception, and leave lasting impressions. They can either align with your brand message—or confuse it entirely.

Understand Color Psychology: Start by researching how different colors make people feel. For instance, blue communicates trust, red conveys energy or urgency, and green is often linked to growth or health.

Think About Your Audience: Are you targeting luxury shoppers, children, eco-conscious consumers, or tech users? Each group may respond differently to certain color cues.

Create a Brand Mood Board: Visualize how your color choices integrate with your logo, typography, and imagery. See if the tone feels consistent with your mission and values.

Stick to a Simple Palette: Choose 2 to 3 main brand colors and one or two accent tones. Consistency across digital and physical assets is key to brand recognition.

Test Before Finalizing: Try your color choices on mockups like websites, packaging, or social media posts to see how they look in real-world settings.

Your color palette will live everywhere—from your homepage to your product tags. Choose colors that speak for your brand when words can’t.